Merge branch 'new-badge-url' into 'master'

Use new build badge URLs

Use new build badge URLs to follow the instruction at [the project badges](https://gitlab.com/gitlab-org/gitlab-ce/badges).

See merge request !4037

README.md

 # GitLab
 
-[![build status](https://ci.gitlab.com/projects/1/status.svg?ref=master)](https://ci.gitlab.com/projects/1?ref=master)
+[![build status](https://gitlab.com/gitlab-org/gitlab-ce/badges/master/build.svg)](https://gitlab.com/gitlab-org/gitlab-ce/commits/master)
 [![Build Status](https://semaphoreci.com/api/v1/projects/2f1a5809-418b-4cc2-a1f4-819607579fe7/400484/shields_badge.svg)](https://semaphoreci.com/gitlabhq/gitlabhq)
 [![Code Climate](https://codeclimate.com/github/gitlabhq/gitlabhq.svg)](https://codeclimate.com/github/gitlabhq/gitlabhq)
 [![Coverage Status](https://coveralls.io/repos/gitlabhq/gitlabhq/badge.svg?branch=master)](https://coveralls.io/r/gitlabhq/gitlabhq?branch=master)