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Commit a0e300b8 authored by Mike Jang's avatar Mike Jang
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Merge branch 'ali/add-standard-snowplow-schema' into 'master' 

Document default Snowplow schema in Snowplow Guide

See merge request gitlab-org/gitlab!49428
parents 87afbbbd b5e1cf7c
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doc/development/product_analytics/snowplow.md
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......@@ -475,3 +475,142 @@ Snowplow Micro is a Docker-based solution for testing frontend and backend event
Snowplow Mini can be used for testing frontend and backend events on a production, staging and local development environment.
For GitLab.com, we're setting up a [QA and Testing environment](https://gitlab.com/gitlab-org/telemetry/-/issues/266) using Snowplow Mini.
## Snowplow Schemas
### Default Schema
| Field Name | Required | Type | Description |
|--------------------------|---------------------|-----------|----------------------------------------------------------------------------------------------------------------------------------|
| app_id | **{check-circle}** | string | Unique identifier for website / application |
| base_currency | **{dotted-circle}** | string | Reporting currency |
| br_colordepth | **{dotted-circle}** | integer | Browser color depth |
| br_cookies | **{dotted-circle}** | boolean | Does the browser permit cookies? |
| br_family | **{dotted-circle}** | string | Browser family |
| br_features_director | **{dotted-circle}** | boolean | Director plugin installed? |
| br_features_flash | **{dotted-circle}** | boolean | Flash plugin installed? |
| br_features_gears | **{dotted-circle}** | boolean | Google gears installed? |
| br_features_java | **{dotted-circle}** | boolean | Java plugin installed? |
| br_features_pdf | **{dotted-circle}** | boolean | Adobe PDF plugin installed? |
| br_features_quicktime | **{dotted-circle}** | boolean | Quicktime plugin installed? |
| br_features_realplayer | **{dotted-circle}** | boolean | Realplayer plugin installed? |
| br_features_silverlight | **{dotted-circle}** | boolean | Silverlight plugin installed? |
| br_features_windowsmedia | **{dotted-circle}** | boolean | Windows media plugin installed? |
| br_lang | **{dotted-circle}** | string | Language the browser is set to |
| br_name | **{dotted-circle}** | string | Browser name |
| br_renderengine | **{dotted-circle}** | string | Browser rendering engine |
| br_type | **{dotted-circle}** | string | Browser type |
| br_version | **{dotted-circle}** | string | Browser version |
| br_viewheight | **{dotted-circle}** | string | Browser viewport height |
| br_viewwidth | **{dotted-circle}** | string | Browser viewport width |
| collector_tstamp | **{dotted-circle}** | timestamp | Time stamp for the event recorded by the collector |
| contexts | **{dotted-circle}** | | |
| derived_contexts | **{dotted-circle}** | | Contexts derived in the Enrich process |
| derived_tstamp | **{dotted-circle}** | timestamp | Timestamp making allowance for innaccurate device clock |
| doc_charset | **{dotted-circle}** | string | Web page’s character encoding |
| doc_height | **{dotted-circle}** | string | Web page height |
| doc_width | **{dotted-circle}** | string | Web page width |
| domain_sessionid | **{dotted-circle}** | string | Unique identifier (UUID) for this visit of this user_id to this domain |
| domain_sessionidx | **{dotted-circle}** | integer | Index of number of visits that this user_id has made to this domain (The first visit is `1`) |
| domain_userid | **{dotted-circle}** | string | Unique identifier for a user, based on a first party cookie (so domain specific) |
| dvce_created_tstamp | **{dotted-circle}** | timestamp | Timestamp when event occurred, as recorded by client device |
| dvce_ismobile | **{dotted-circle}** | boolean | Indicates whether device is mobile |
| dvce_screenheight | **{dotted-circle}** | string | Screen / monitor resolution |
| dvce_screenwidth | **{dotted-circle}** | string | Screen / monitor resolution |
| dvce_sent_tstamp | **{dotted-circle}** | timestamp | Timestamp when event was sent by client device to collector |
| dvce_type | **{dotted-circle}** | string | Type of device |
| etl_tags | **{dotted-circle}** | string | JSON of tags for this ETL run |
| etl_tstamp | **{dotted-circle}** | timestamp | Timestamp event began ETL |
| event | **{dotted-circle}** | string | Event type |
| event_fingerprint | **{dotted-circle}** | string | Hash client-set event fields |
| event_format | **{dotted-circle}** | string | Format for event |
| event_id | **{dotted-circle}** | string | Event UUID |
| event_name | **{dotted-circle}** | string | Event name |
| event_vendor | **{dotted-circle}** | string | The company who developed the event model |
| event_version | **{dotted-circle}** | string | Version of event schema |
| geo_city | **{dotted-circle}** | string | City of IP origin |
| geo_country | **{dotted-circle}** | string | Country of IP origin |
| geo_latitude | **{dotted-circle}** | string | An approximate latitude |
| geo_longitude | **{dotted-circle}** | string | An approximate longitude |
| geo_region | **{dotted-circle}** | string | Region of IP origin |
| geo_region_name | **{dotted-circle}** | string | Region of IP origin |
| geo_timezone | **{dotted-circle}** | string | Timezone of IP origin |
| geo_zipcode | **{dotted-circle}** | string | Zip (postal) code of IP origin |
| ip_domain | **{dotted-circle}** | string | Second level domain name associated with the visitor’s IP address |
| ip_isp | **{dotted-circle}** | string | Visitor’s ISP |
| ip_netspeed | **{dotted-circle}** | string | Visitor’s connection type |
| ip_organization | **{dotted-circle}** | string | Organization associated with the visitor’s IP address – defaults to ISP name if none is found |
| mkt_campaign | **{dotted-circle}** | string | The campaign ID |
| mkt_clickid | **{dotted-circle}** | string | The click ID |
| mkt_content | **{dotted-circle}** | string | The content or ID of the ad. |
| mkt_medium | **{dotted-circle}** | string | Type of traffic source |
| mkt_network | **{dotted-circle}** | string | The ad network to which the click ID belongs |
| mkt_source | **{dotted-circle}** | string | The company / website where the traffic came from |
| mkt_term | **{dotted-circle}** | string | Keywords associated with the referrer |
| name_tracker | **{dotted-circle}** | string | The tracker namespace |
| network_userid | **{dotted-circle}** | string | Unique identifier for a user, based on a cookie from the collector (so set at a network level and shouldn’t be set by a tracker) |
| os_family | **{dotted-circle}** | string | Operating system family |
| os_manufacturer | **{dotted-circle}** | string | Manufacturers of operating system |
| os_name | **{dotted-circle}** | string | Name of operating system |
| os_timezone | **{dotted-circle}** | string | Client operating system timezone |
| page_referrer | **{dotted-circle}** | string | Referrer URL |
| page_title | **{dotted-circle}** | string | Page title |
| page_url | **{dotted-circle}** | string | Page URL |
| page_urlfragment | **{dotted-circle}** | string | Fragment aka anchor |
| page_urlhost | **{dotted-circle}** | string | Host aka domain |
| page_urlpath | **{dotted-circle}** | string | Path to page |
| page_urlport | **{dotted-circle}** | integer | Port if specified, 80 if not |
| page_urlquery | **{dotted-circle}** | string | Query string |
| page_urlscheme | **{dotted-circle}** | string | Scheme (protocol name) |
| platform | **{dotted-circle}** | string | The platform the app runs on |
| pp_xoffset_max | **{dotted-circle}** | integer | Maximum page x offset seen in the last ping period |
| pp_xoffset_min | **{dotted-circle}** | integer | Minimum page x offset seen in the last ping period |
| pp_yoffset_max | **{dotted-circle}** | integer | Maximum page y offset seen in the last ping period |
| pp_yoffset_min | **{dotted-circle}** | integer | Minimum page y offset seen in the last ping period |
| refr_domain_userid | **{dotted-circle}** | string | The Snowplow domain_userid of the referring website |
| refr_dvce_tstamp | **{dotted-circle}** | timestamp | The time of attaching the domain_userid to the inbound link |
| refr_medium | **{dotted-circle}** | string | Type of referer |
| refr_source | **{dotted-circle}** | string | Name of referer if recognised |
| refr_term | **{dotted-circle}** | string | Keywords if source is a search engine |
| refr_urlfragment | **{dotted-circle}** | string | Referer URL fragment |
| refr_urlhost | **{dotted-circle}** | string | Referer host |
| refr_urlpath | **{dotted-circle}** | string | Referer page path |
| refr_urlport | **{dotted-circle}** | integer | Referer port |
| refr_urlquery | **{dotted-circle}** | string | Referer URL querystring |
| refr_urlscheme | **{dotted-circle}** | string | Referer scheme |
| se_action | **{dotted-circle}** | string | The action / event itself |
| se_category | **{dotted-circle}** | string | The category of event |
| se_label | **{dotted-circle}** | string | A label often used to refer to the ‘object’ the action is performed on |
| se_property | **{dotted-circle}** | string | A property associated with either the action or the object |
| se_value | **{dotted-circle}** | decimal | A value associated with the user action |
| ti_category | **{dotted-circle}** | string | Item category |
| ti_currency | **{dotted-circle}** | string | Currency |
| ti_name | **{dotted-circle}** | string | Item name |
| ti_orderid | **{dotted-circle}** | string | Order ID |
| ti_price | **{dotted-circle}** | decimal | Item price |
| ti_price_base | **{dotted-circle}** | decimal | Item price in base currency |
| ti_quantity | **{dotted-circle}** | integer | Item quantity |
| ti_sku | **{dotted-circle}** | string | Item SKU |
| tr_affiliation | **{dotted-circle}** | string | Transaction affiliation (such as channel) |
| tr_city | **{dotted-circle}** | string | Delivery address: city |
| tr_country | **{dotted-circle}** | string | Delivery address: country |
| tr_currency | **{dotted-circle}** | string | Transaction Currency |
| tr_orderid | **{dotted-circle}** | string | Order ID |
| tr_shipping | **{dotted-circle}** | decimal | Delivery cost charged |
| tr_shipping_base | **{dotted-circle}** | decimal | Shipping cost in base currency |
| tr_state | **{dotted-circle}** | string | Delivery address: state |
| tr_tax | **{dotted-circle}** | decimal | Transaction tax value (such as amount of VAT included) |
| tr_tax_base | **{dotted-circle}** | decimal | Tax applied in base currency |
| tr_total | **{dotted-circle}** | decimal | Transaction total value |
| tr_total_base | **{dotted-circle}** | decimal | Total amount of transaction in base currency |
| true_tstamp | **{dotted-circle}** | timestamp | User-set exact timestamp |
| txn_id | **{dotted-circle}** | string | Transaction ID |
| unstruct_event | **{dotted-circle}** | JSON | The properties of the event |
| uploaded_at | **{dotted-circle}** | | |
| user_fingerprint | **{dotted-circle}** | integer | User identifier based on (hopefully unique) browser features |
| user_id | **{dotted-circle}** | string | Unique identifier for user, set by the business using setUserId |
| user_ipaddress | **{dotted-circle}** | string | IP address |
| useragent | **{dotted-circle}** | string | User agent (expressed as a browser string) |
| v_collector | **{dotted-circle}** | string | Collector version |
| v_etl | **{dotted-circle}** | string | ETL version |
| v_tracker | **{dotted-circle}** | string | Identifier for Snowplow tracker |
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