Recently I was playing with custom builds of libsqlite3 and neither
-lsqlite3 without other options find the library, not the compilation at
all works because libsqlite3 headers cannot be found.

There is established way to make this all working: by using pkg-config
builder can query it for a "package" cflags or libs e.g. this way:

	$ pkg-config --cflags sqlite3
	-I/home/kirr/local/sqlite/include

	$ pkg-config --libs sqlite3
	-L/home/kirr/local/sqlite/lib -lsqlite3

and use so-provided flags for the build.

And if the build is not custom pkg-config will just report cflags/libs
for a system package:

	$ pkg-config --cflags sqlite3

	$ pkg-config --libs sqlite3
	-lsqlite3

Since CGo provides support for pkg-config out of the box [1] we can use
it to get proper libsqlite3 CFLAGS/LDFLAGS.

I guess FreeBSD flags (added in e90ca0e4) becomes also not needed,
because by default pkg-config searches for package descriptions in
/usr/local/{lib,share}/pkgconfig too, so I'm switching that to
pkg-config too.

We leave explicit `-lsqlite3` to be there for non-(linux or freebsd) to
support Windows and Mac where pkg-config is probably not available by
default.

[1] https://golang.org/cmd/cgo/#Shdr-Using_cgo_with_the_go_command