Saves 968 bytes of .rodata strings.

v2: Add parantheses around dev_priv. (Ville Syrjala)
v3: Rebase.
Signed-off-by: Tvrtko Ursulin <tvrtko.ursulin@intel.com>
Reviewed-by: David Weinehall <david.weinehall@linux.intel.com>
Acked-by: Daniel Vetter <daniel.vetter@ffwll.ch>
Acked-by: Jani Nikula <jani.nikula@linux.intel.com>
Acked-by: Chris Wilson <chris@chris-wilson.co.uk>
Acked-by: Maarten Lankhorst <maarten.lankhorst@linux.intel.com>