Save pkg-config output for libpcap as simply-expanded variables.
For an obscure reason 'shell' call in LDLIBS/CFLAGS recursively
expanded variables makes *.test.o files compilation non-parallel
when make is executed with -j option.

While at it, reuse 'pkg-config --cflags' call to define
-DTRAFFIC_MONITOR=1 option, it's exit status is the same as for
'pkg-config --exists'.

Fixes: f52403b6 ("selftests/bpf: Add traffic monitor functions.")
Signed-off-by: Eduard Zingerman <eddyz87@gmail.com>
Link: https://lore.kernel.org/r/20240823194409.774815-1-eddyz87@gmail.comSigned-off-by: Martin KaFai Lau <martin.lau@kernel.org>