These messages may be triggered during normal init of the driver if the
PF or FW take a long time to respond. There's nothing really wrong, so
don't freak people out logging messages.

If the communication channel really is dead, then we'll retry a few
times and give up. This will log a different more scary message that
should cause consternation. This allows the user to more easily detect a
genuine failure.

Change-ID: I6e2b758d4234a3a09c1015c82c8f2442a697cbdb
Signed-off-by: Mitch Williams <mitch.a.williams@intel.com>
Acked-by: Shannon Nelson <shannon.nelson@intel.com>
Tested-by: Jim Young <james.m.young@intel.com>
Signed-off-by: Jeff Kirsher <jeffrey.t.kirsher@intel.com>