Refine page language, remove unneeded image

Continue getting closer to GitLab tone and style. Strip out a
screenshot of indeterminate age that can be replaced with a SVG icon,
which is automagically kept up to date.

doc/user/admin_area/license.md

@@ -8,130 +8,126 @@ type: howto
 # Activate GitLab EE with a license **(STARTER ONLY)**
 
 To activate all GitLab Enterprise Edition (EE) functionality, you need to upload
-a license. Once you've received your license from GitLab Inc., you can upload it
-by **signing into your GitLab instance as an admin** or add it at
+a license. After you've received your license from GitLab Inc., you can upload it
+by **signing into your GitLab instance as an admin** or adding it at
 installation time.
 
-The license has the form of a base64 encoded ASCII text with a `.gitlab-license`
-extension and can be obtained when you [purchase one](https://about.gitlab.com/pricing/) or when you sign
-up for a [free trial](https://about.gitlab.com/free-trial/).
+The license is a base64-encoded ASCII text file with a `.gitlab-license`
+extension. You can obtain the file by [purchasing a license](https://about.gitlab.com/pricing/)
+or by signing up for a [free trial](https://about.gitlab.com/free-trial/).
 
-NOTE: **Note:**
 As of GitLab Enterprise Edition 9.4.0, a newly-installed instance without an
-uploaded license will only have the Core features active. A trial license will
-activate all Ultimate features, but after
+uploaded license only has the Core features active. A trial license
+activates all Ultimate features, but after
 [the trial expires](#what-happens-when-your-license-expires), some functionality
-will be locked.
+is locked.
 
 ## Uploading your license
 
 The very first time you visit your GitLab EE installation signed in as an admin,
 you should see a note urging you to upload a license with a link that takes you
-straight to **Admin Area > License**.
+to **Admin Area > License**.
 
 Otherwise, you can:
 
-1. Navigate manually to the **Admin Area** by clicking the wrench icon in the menu bar.
+1. Navigate manually to the **Admin Area** by clicking the wrench (**{admin}**) icon in the menu bar.
 
-   ![Admin Area icon](img/admin_wrench.png)
-
-1. And then going to the **License** tab and click on **Upload New License**.
+1. Navigate to the **License** tab, and click **Upload New License**.
 
    ![License Admin Area](img/license_admin_area.png)
 
-1. If you've received a `.gitlab-license` file, you should have already downloaded
+   - *If you've received a `.gitlab-license` file,* you should have already downloaded
      it in your local machine. You can then upload it directly by choosing the
      license file and clicking the **Upload license** button. In the image below,
-   you can see that the selected license file is named `GitLab.gitlab-license`.
+     the selected license file is named `GitLab.gitlab-license`.
 
      ![Upload license](img/license_upload.png)
 
-   If you've received your license as plain text, you need to select the
-   "Enter license key" option, copy the license, paste it into the "License key"
-   field and click **Upload license**.
+   - *If you've received your license as plain text,* select the
+     **Enter license key** option, copy the license, paste it into the **License key**
+     field, and click **Upload license**.
 
 ## Add your license at install time
 
-A license can be automatically imported at install time, by placing a file named
-`Gitlab.gitlab-license` in `/etc/gitlab/` for Omnibus, or `config/` for source installations.
+A license can be automatically imported at install time by placing a file named
+`Gitlab.gitlab-license` in `/etc/gitlab/` for Omnibus GitLab, or `config/` for source installations.
 
-It is also possible to specify a custom location and filename for the license.
+You can also specify a custom location and filename for the license:
 
-Source installations should set the `GITLAB_LICENSE_FILE` environment
-variable with the path to a valid GitLab Enterprise Edition license.
+- Source installations should set the `GITLAB_LICENSE_FILE` environment
+  variable with the path to a valid GitLab Enterprise Edition license.
 
-```shell
-export GITLAB_LICENSE_FILE="/path/to/license/file"
-```
+  ```shell
+  export GITLAB_LICENSE_FILE="/path/to/license/file"
+  ```
 
-Omnibus installations should add this entry to `gitlab.rb`:
+- Omnibus GitLab installations should add this entry to `gitlab.rb`:
 
-```ruby
-gitlab_rails['initial_license_file'] = "/path/to/license/file"
-```
+  ```ruby
+  gitlab_rails['initial_license_file'] = "/path/to/license/file"
+  ```
 
 CAUTION: **Caution:**
-These methods will only add a license at the time of installation. Use the
-Admin Area in the web user interface to renew or upgrade licenses.
+These methods only add a license at the time of installation. Use the
+**{admin}** **Admin Area** in the web user interface to renew or upgrade licenses.
 
 ---
 
-Once the license is uploaded, all GitLab Enterprise Edition functionality
-will be active until the end of the license period. When that period ends, the
+After the license is uploaded, all GitLab Enterprise Edition functionality
+is active until the end of the license period. When that period ends, the
 instance will [fall back](#what-happens-when-your-license-expires) to Core-only
 functionality.
 
-You can review the license details at any time in the License section of the
-Admin Area.
+You can review the license details at any time in the **License** section of the
+**Admin Area**.
 
 ![License details](img/license_details.png)
 
 ## Notification before the license expires
 
-One month before the license expires, a message informing when the expiration
-is due to, will start appearing to GitLab admins. Make sure that you update your
-license, otherwise you will miss all the paid features if it expires.
+One month before the license expires, a message informing about the expiration
+date is displayed to GitLab admins. Make sure that you update your
+license, otherwise you miss all the paid features if your license expires.
 
 ## What happens when your license expires
 
-In case your license expires, GitLab will lock down some features like Git pushes,
-issue creation, etc., and a message to inform of the expired license will be
-presented to all admins.
+In case your license expires, GitLab locks down some features like Git pushes,
+and issue creation, and displays a message to all admins to inform of the expired license.
 
-In order to get back all the previous functionality, a new license must be uploaded.
-To fall back to having only the Core features active, you'll need to delete the
+To get back all the previous functionality, you must upload a new license.
+To fall back to having only the Core features active, you must delete the
 expired license(s).
 
 ### Remove a license
 
 To remove a license from a self-managed instance:
 
-1. Go to the [Admin Area](index.md) (click the wrench in the top navigation bar).
+1. In the top navigation bar, click the **{admin}** wrench icon to navigate to the [Admin Area](index.md).
 1. Click **License** in the left sidebar.
 1. Click **Remove License**.
 
 ## License history
 
-It's possible to upload and view more than one license,
-but only the latest license will be used as the active license.
+You can upload and view more than one license,
+but only the latest license is used as the active license.
 
 ## Troubleshooting
 
 ### There is no License tab in the Admin Area
 
-If you originally installed Community Edition rather than Enterprise Edition you will need to
+If you originally installed Community Edition rather than Enterprise Edition you must
 [upgrade to Enterprise Edition](../../update/README.md#community-to-enterprise-edition)
 before uploading your license.
 
-GitLab.com users cannot upload and use a self-managed license. If you
-wish to use paid features on GitLab.com, a separate subscription may be
-[purchased](../../subscriptions/gitlab_com/index.md).
+GitLab.com users can't upload and use a self-managed license. If you
+want to use paid features on GitLab.com, you can
+[purchase a separate subscription](../../subscriptions/gitlab_com/index.md).
 
 ### Users exceed license limit upon renewal
 
-If you've added new users to your GitLab instance prior to renewal you may need to
-purchase additional seats to cover those users. If this is the case and a license
-without enough users is uploaded a message is displayed prompting you to purchase
+If you've added new users to your GitLab instance prior to renewal, you may need to
+purchase additional seats to cover those users. If this is the case, and a license
+without enough users is uploaded, GitLab displays a message prompting you to purchase
 additional users. More information on how to determine the required number of users
 and how to add additional seats can be found in the
 [licensing FAQ](https://about.gitlab.com/pricing/licensing-faq/).