@@ -279,6 +279,17 @@ Subsequent calls to this method for the same experiment and the same user have n
Note that this data is completely separate from the [events tracking data](#implement-the-tracking-events). They are not linked together in any way.
#### Add context
You can add arbitrary context data in a hash which gets stored as part of the experiment user record.
This data can then be used by data analytics dashboards.
```ruby
before_actiondo
record_experiment_user(:signup_flow,foo: 42)
end
```
### Record experiment conversion event
Along with the tracking of backend and frontend events and the [recording of experiment participants](#record-experiment-user), we can also record when a user performs the desired conversion event action. For example: