For several benchmarks in a python module instead of always printing
whole benchmark function path (nodeid in pytest speak), first print

	pymod: modulename

header, and then only function names.

Before patch:

============================= test session starts ==============================
platform linux2 -- Python 2.7.14, pytest-3.3.0, py-1.5.2, pluggy-0.6.0
rootdir: /home/kirr/src/wendelin/wendelin.core, inifile:
collected 14 items

bigfile/tests/bench_0virtmem.py::bench_file_mmapread_hole 	0.22  (0.39 0.22 0.22)
bigfile/tests/bench_0virtmem.py::bench_file_read_hole    	0.24  (0.24 0.24 0.24)
bigfile/tests/bench_0virtmem.py::bench_file_readbig_hole 	0.30  (0.30 0.30 0.30)
bigfile/tests/bench_0virtmem.py::bench_bigf_read_hole    	0.43  (0.43 0.43 0.43)
bigfile/tests/bench_0virtmem.py::bench_file_mmapwrite0   	0.12  (0.13 0.12 0.13)
bigfile/tests/bench_0virtmem.py::bench_file_write55      	0.08  (0.08 0.08 0.08)
bigfile/tests/bench_0virtmem.py::bench_bigf_writeff      	0.45  (0.45 0.45 0.45)
bigfile/tests/bench_0virtmem.py::bench_file_mmapread     	0.21  (0.21 0.21 0.22)
bigfile/tests/bench_0virtmem.py::bench_file_read         	0.23  (0.23 0.24 0.24)
bigfile/tests/bench_0virtmem.py::bench_file_readbig      	0.30  (0.30 0.30 0.30)
bigfile/tests/bench_0virtmem.py::bench_bigf_read         	0.43  (0.44 0.43 0.44)
bigfile/tests/bench_1filezodb.py::bench_bigz_readhole    	0.42  (0.42 0.43 0.43)
bigfile/tests/bench_1filezodb.py::bench_bigz_writeff     	0.84  (0.84 1.25 1.25)
bigfile/tests/bench_1filezodb.py::bench_bigz_read        	0.60  (0.64 0.60 0.60)
========================== 14 passed in 21.78 seconds ==========================

After patch:

============================= test session starts ==============================
platform linux2 -- Python 2.7.14, pytest-3.3.0, py-1.5.2, pluggy-0.6.0
rootdir: /home/kirr/src/wendelin/wendelin.core, inifile:
collected 14 items

pymod: bigfile/tests/bench_0virtmem.py
bench_file_mmapread_hole	0.21  (0.39 0.22 0.21)
bench_file_read_hole    	0.24  (0.24 0.24 0.24)
bench_file_readbig_hole 	0.30  (0.30 0.30 0.30)
bench_bigf_read_hole    	0.43  (0.43 0.43 0.43)
bench_file_mmapwrite0   	0.12  (0.13 0.12 0.13)
bench_file_write55      	0.08  (0.08 0.08 0.08)
bench_bigf_writeff      	0.45  (0.52 0.51 0.45)
bench_file_mmapread     	0.21  (0.21 0.21 0.21)
bench_file_read         	0.24  (0.24 0.24 0.24)
bench_file_readbig      	0.30  (0.30 0.30 0.30)
bench_bigf_read         	0.43  (0.43 0.43 0.43)

pymod: bigfile/tests/bench_1filezodb.py
bench_bigz_readhole     	0.43  (0.43 0.43 0.43)
bench_bigz_writeff      	0.83  (0.83 1.20 1.21)
bench_bigz_read         	0.60  (0.65 0.60 0.60)

========================== 14 passed in 21.80 seconds ==========================

The `key: value` header is compatible with Go benchmark format[1] and
further we'll be trying to teach py.bench to output results in that
format so that Go benchmarking tools like benchstat and perf.golang.org
could be used for free.

[1] https://github.com/golang/proposal/blob/master/design/14313-benchmark-format.md